The same strategy that drives the price of a stuffed shark up from a few thousand to $12 million can be applied by you to increase the value and profits of your medial group or facility.
Tag: brand
The same strategy that drives the price of a stuffed shark up from a few thousand to $12 million can be applied by you to increase the value and profits of your medial group or facility.
According to a recent article in the Wall Street Journal, starting now in January 2019, Walmart is requiring employees needing spine surgery to travel to certain contracted hospitals for their surgery.
The same strategy that drives the price of a stuffed shark up from a few thousand to $12 million can be applied by you to increase the value and profits of your medial group or facility.
According to a recent article in the Wall Street Journal, beginning in January 2019, Walmart is requiring employees needing spine surgery to travel to certain contracted hospitals for their surgery. The paper reports that among the health systems Walmart will favor are the Mayo Clinic, Geisinger, and Memorial Hermann. So what’s that mean for you, […]
Extending a brand means to branch it out from one product or service line to another. Like Barbie dolls to Barbie bikes. Or, like Community Hospital to Community Hospital Medical Group.
Many hospitals have strong brands, as do many medical groups. They didn’t just happen, they were developed. Brands are a promise of known value and quality. Think Mayo Clinic versus Next Hospital Before Freeway.
Your group is actually, and actively, branding itself every day, whether or not you’re aware of it.
There’s a lot of talk about branding. Almost all of it is just noise.
On the other hand, the definition of branding cited by David Ogilvy, the advertising genius, “the intangible sum of a product’s attributes” provides an elegant lesson for medical group leaders.