Jean-Baptiste Say, the late-18th and early-19th Century businessman and economist, defined an entrepreneur as someone who shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.
At its heart this is about creating value, value for the buyer, whether the buyer is a customer, client, patient or however described. Creating value in the context of a professional service involves delivering both an exceptional service and an exceptional experience. The mindset of an entrepreneur is tuned to deliver accordingly.
Distinguish this from the mindset of a bureaucrat – someone who goes about his or her tasks just following the rules but not creating anything of value.
No matter how much attention you, as a group leader, may have devoted to developing an Experience Monopoly™ for your group’s customers, the facilities, referral sources and patients, if your group’s members lack an entrepreneurial drive, the chances are great that although there may be delivering good care, that’s all they’re delivering.
How would you describe the mindset of the members of your group?
Are they simply delivering medical care at, or even above, the level of the community standard? No negligence there, but no delight created, either.
