In my October 3, 2011, post From Me to We: From Physician to Provider, I discussed the fact that today’s society is heavily affected by “we” think, from notions of shared sacrifice, to paying your fair share, to “giving back.”
The danger is that hospitals are using this trend to impose hospital-centric control over physicians and physician groups.
But there is a Situation Tranformer™ opportunity for physician groups: harness the “we” trend to foster the continuation of the relationship basis on which groups have traditionally interfaced with hospitals.
The national physician groups putting pressure on hospitals are simply vendors – they are transactional negotiators — when society’s trend, and the hospitals’ calls for ACO’s and alignment are all symptoms of the “we” society.
